How Ice Block added to one of the company's customers, 225%

At 7: 45 Tuesday morning group payment message was sent by the Icy WePay startup fee giant, PayPal, in the light of the development of its annual Conference in San Francisco. PayPal, the WePay, competitor has had a negative publicity in the past, the problem of freezing some of its members ' accounts. Of course, wanted to give the WePay PayPal customers and developers know that they will not experience any of the account of the freezing problem if they were WePay system.

Limited budget against the giant payment industry, competing WePay to marketing trick to get the message. WePay group, except in the case of frozen ice block with wheels a massive cash and a message to PayPal customers and developers: "PayPal freezes your Accounts."One minute after the drop massive chunk of ice in the heart of San Francisco's romance Center, on the front of the disabled workers were confronted security WePay.-hour and half later, the trick was on TechCrunch, one of the most popular technology news sites on the front page of the Web today.

Make sure, that sounds like a fun story, and I am sure seriously folks at WePay was fun, do it, but it drives the actual business results?

WePay group according to him, yes it did. seriously folks WePay is divided into the following results with us after the trick:

• Transforms trick landing page were 3 x higher than that of a normal day.
• increase of 300% on a weekly basis, a traffic
• 225% increase in registrations

They are quite dramatic results. how they made it?

1. is dedicated to the landing page-WePay was devoted to the home page its trick: unfreezeyourmoney.com. This page WePay had two separate calls to action, its buyer personas: new users and developers.This page is hereby amended as follows: 10% of the price which is higher than the rate as the company's home page.

2. be prepared to make a first Impression-WePay team had prepared spike in the engagement. they were ready to e-mail messages, phone calls, and tweets than is normally the case. [1] [2] there is a lot of new potential users are talking about the team needed a trick is ready to reply and make sure that it created a first good impression.

3. Fun With Stunt-when you create something interesting always people wanting to know how you made the. it is important to understand that the trick is to have fun at the same time, when it is in putting together, you should take the form of a community share pictures, for example, the process is documented at WePay seriously folks on their blog.

What do you think the numbers look like this trick? to demonstrate that was effective.

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