If you are new to the inbound marketing, there are certain things you should avoid when designing a site. Do little things right at the beginning of the end of the store you can spend a lot of time. This list enables you to start to get the most out of search engines and, in turn, exposed by the exposed by the leads.
The following is a list of my personal experience of building a Web site and I wish then I knew things. This is in no way an exhaustive list, but it should act as a good primer.
1. do not use the domain name of the title of the page. Instead, use a comma-separated list of keyword RICH TEXT FORMAT (RTF) | (pipes). Place the most important keywords first. If you want to include your company name and the remaining characters, place it in the end. This is an example of a fixed page title, which includes the company name. Plumbing & Heating |Emergency response | South end to Boston | XYZ plumbing Company
2. do not use the page titles, and H1 Tags strongly different. After you have created the title of the page, make sure that the URL IN THE address, and H1 Tags are aligned thematically. You don't want them to be exactly the same, but make sure you give the search engines to confirm what is this page in the information they need.
3. do not use the page title and meta description should be separated by a mirror. The page title appears in the actual Web page. The page title is essentially the search engines and meta-description is draw a searcher.
Meta-description appear in the search engines for organic search results. Think of this 30-second Elevator pitch. Why is the searcher would click the link? Just make sure that it has fewer than 150 characters.
The following is an example of a page title and meta description, you can see If the search box is written for HubSpot.
4. Second, the company name is not included in THE URL OF your blog. Blogging platforms are fully in line with the good services, but you don't want that to solve the hard earned SEO yourself but you can use the credit with anyone. It can be difficult to move large amounts of content to the blog after it. That is to say, it is not possible, but save yourself hassle-free.Make sure that you create either a sub-domain or Sub-directory ran out of the port.
Examples of a sub-domain and the sub-directory are blog.hubspot.com or www.hubspot.com/blog.In this way, you get all the SEO juice, which runs along with a killer blog.
5. do not use Flash.Flash is a great search for sure, but the search engines cannot read flash.If the whole flash site, bear in mind the Search engines ', ' is empty, empty Web site is. equals zero indexed pages.Zero indexed pages equals very little traffic.
We made the site gives an overview of the Flash is used in the last week.Were actually 234 pages, but when through websitegrader.com, was zero pages indexed by Google.If you want to use Flash in some places, use it sparingly.
6. skip step in the implementation of the 301 redirect.If you do not do this, you are sharing SEO-credit for the two different locations.The desired www.yourcompany.com and solve one domain only takes a minute to make omayritys.com.se accordingly and it give points to the search engines in the eyes.
7. Add the pictures without tells the search engines, what they are.Search engines will not be able to see which images are, and it just displays as a blank space for them as they are So smart., you want to redirect them slightly.
There are three ways you can do this is to use the ALT text in the first, when you upload images to describe, the picture is in a few descriptive words in the Type. [1] [2] to give these crawlers know what the image is in the case of another way to help the search engines. [1] [2] is to use the details of the names of the files around the image caption. Lastly, the place will help you too.
I hope that the list of tips you can be a great Start with the Web site where all the lessons that. I have forgotten, you can add them to the comments.
For more information about how to redesign your site to be marketed the resultsDownload the free package for more information about how to change the Web site in the Internet marketing machine.
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