A few years ago, we posted the article inspired by the book, w. Chan Kim and Renee Mauborgne "Blue Ocean strategy". The book encourages entrepreneurs to consider their business plans in a different way. Instead of entering the market share and of an existing industry in the fight, create a new industry. Instead of working hard to win the competition, you should remove it.
Kim and Mauborgne's metaphor red ocean represents the present and competitive industrial, if the stock from which batches are produced and a lot of people are in control of the market share held by the limited; picture of sharks feeding facilities the fury.Blue ocean represents a new opportunity for the industry, which has plenty of competition shall be null and void; and the image of clear water, blue ocean freight.
It occurred to me that their theory basically applicable to keyword research strategy cannot open more than the sea, if you do not have the opportunity.
I created a spreadsheet (described above) in approximately 1500 keywords that we can keep track of (olettamana, affect all reasonably). the intensity of competition in the keyword, then the gradient will be based on the application of these apply keywords with little or no competition and that the dramatic competition of the red and blue. The result is a pretty cool visually with the keywords are likely to be the fastest and the most qualified at the time of the results.
Red Ocean keywords
Farthest to the right Keywords are those which are of common or obvious.Examples might be a consulting company, "after hearing the opinion of the", "consultants" or "after consultation with the business".They are easy to identify and they are attractive, because the stock from which batches are produced and a lot of people tend to find them, actually the. create organic traffic, however, is incredibly difficult, if not impossible in most of the Community-scale groups of undertakings; whereas it is just too much competition. Typically, these "red ocean ' keywords are also very expensive, if you find that you need to redeem them in paid search as part of the campaign. It appears that these popular keywords are also quite vague and not likely to be sent to the high quality of traffic delivered.Typically, Kim and Mauborgne recommends against all competing for those terms at the right time.
Blue Ocean keywords
The keywords left, on the other hand, represent the creative, out-of-the-box, outside of the keywords that distinguish the product or service to the masses.By using the same fictional after hearing the opinion of the company in a Member State other than the above, the examples of "blue sea" keywords can be a "small business IT after hearing the opinion of the", "implementation of a network of small businesses" or "IT after hearing the opinion of the company in Cambridge, MA.", "this type of" long archive tail terms are searched for less frequent, but they are more detailed and, therefore, to bring more traffic to your site.It is also considerably less sharks in the water. [1] [2] that the "Blue Ocean" on the left-and even Central is, if the highest possibility of life and the list is endless., what you see on the image above is only an example to make a point. Blue Ocean keywords are innumerable, all you need to take advantage of the opportunity to Publish it to create the content and the content frequently. [1] [2] writing leads to increased traffic (and by a qualified majority) And the form of search engines. If you have just started and you are considering jumpstarting user interaction paid search campaign, blue ocean keywords are usually much cheaper.
Whether you or This idea of "blue sea" keywords works resonates to the concept of the "long tail", to attract more traffic to your site to the free search engines key is create more great content on your site, than competitors. allocation of less common or obvious keywords, and add additional out your own unique determination of the conditions is likely to lead to faster and better results.
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